samedi 17 novembre 2012

Generix Group et Perigee automatisent la publication Cross Canal

« Aujourd’hui les enjeux sont cruciaux pour les enseignes de la distribution, elles doivent automatiser de plus en plus la publication des catalogues, rationaliser la présentation des fiches produit sur tous les supports et augmenter la visibilité de leurs offres sur les moteurs de recherche », explique Laurent Toulemonde, Product Marketing Manager chez Generix Group.

Afin de répondre à ces exigences de publication dynamique multicanal, Generix Group et Perigee ont décidé d’associer leurs offres Generix Collaborative Enterprise (GCE) et Perigee Digital Express. « L’association GCE-Digital Express permet à nos client de donner une nouvelle dimension à leurs offres. Il ne s’agit plus de publier des offres mais désormais de les scénariser pour optimiser les ventes », précise Laurent Toulemonde

Generix Collaborative Enterprise, l’ERP de la distribution, pilote le référencement des produits, leur tarification, les assortiments des magasins et des sites ainsi que la structure marketing des offres.

Digital Express facilite l’automatisation de la production des supports de communication ainsi que la scénarisation des offres en laissant une grande part d’autonomie et de créativité aux services marketing pour les publications sur catalogues, flyers, fiches produit, sites web, tablettes, …

Xavier Libéral, Directeur Marketing Produits de Perigee, commente ainsi le partenariat : « Perigee Digital Express est un outil simple et efficace de publication cross media. Son association à GCE permet d’accélérer et d'automatiser la mise sur le marché des produits, de la construction de l’assortiment à la publication multicanal des offres. Il respecte les sources de données existantes et s'y adapte ».

Par Florence GUERNALEC, 16/11/2012

"Generix Group, éditeur de logiciels collaboratifs pour l'écosystème du commerce et Perigee, éditeur de solutions logicielles de gestion de contenu marketing, s'associent pour automatiser la publication cross canal du contenu marketing des enseignes de la distribution..."


Les entreprises qui ont pris le virage du numérique, plus performantes en tous points | via @latelier #Stratégie


"Globalement, le nombre de sociétés ayant intégré le digital à leurs processus n'est pas encore important. Mais les bons résultats qu'elles affichent devraient créer l'émulation...
Dans l'interview accordée à L'Atelier à l'occasion de l'événement Mobile, Social & Big Data à l'EBG, Patrick Ferraris, de Capgemini Consulting, revenait sur les résultats de l'étude publiée par le cabinet, avec le MIT Center for Digital Business. "

L'atelier , Disruptive innovation
BNP Paribas Group

mercredi 14 novembre 2012

Grande distribution : vers la fin du fantasme ? Pas de gros profiteurs aux rayons frais (INFOGRAPHIE) - Economie -


Grande distribution : vers la fin du fantasme ? Pas de gros profiteurs aux rayons frais (INFOGRAPHIE)

Par la rédaction pour La Voix Du Nord, Publié le 13/11/2012

Est-ce la fin du fantasme ? Personne ne s'en « met (vraiment) plein les poches » aux rayons frais, selon un rapport qui montre que vendre de la viande coûte même plus cher aux supermarchés qu'elle ne rapporte.



dimanche 11 novembre 2012

How to Create a Killer Personal Branding Campaign

Sudy Bharadwaj is a co-founder and the CEO of Jackalope Jobs, a web-based platform that combines search, social networking, and the overall user’s experience to provide relevant job openings. Learn how Sudy and Jackalope Jobs obsess over job seekers by connecting with them on LinkedIn, Facebook, and Twitter.

Call it self-marketing, personal branding, professional development, or any other buzzword you’d like. In any case, both finding a job and climbing the career ladder are all about investing in the business of you.

As a professional, you are a brand unto yourself. The target market for the unique value you provide are employers who are constantly bombarded with messages from your competitors (read: other industry professionals) and also always on the lookout for innovation. Develop and market your personal brand effectively by using traditional marketing techniques.

The 4 Ps of Traditional Marketing

Though the boundaries of traditional marketing no longer exist due to online media and new digital technologies, its core tactics can be reworked to guide your self-marketing strategy online.

The four Ps of marketing are product, price, promotion and place. In the realm of self-marketing, you are the product that’s up for sale, which means you must successfully apply the traditional marketing model to you: the person, the professional and the brand.

Product: Be Consistent and Recognizable

To develop an online self-marketing strategy, you must determine who you are as a professional and build a personal brand around your core strengths, skills and experience. What do you bring to the table that others in your industry do not? Know your strengths and play to them by creating a consistent brand around yourself that’s complete with mission, objectives and recognizable visual brand elements. Today’s hiring managers are social consumers who are more apt to hire you based on the experience you’re selling rather than your ability to carry out a few specific tasks.

Just as you instantly know a can of Coca-Cola when you see one (and know what to expect once it’s open), your audience should know exactly what you bring to the table and what they’re getting by working with you. Whether you’ve branded yourself as a no-nonsense people mover who’s apt at managing staff, or an industry expert and consultant who provides fresh insights and innovates the way a company operates, be consistent. Decide on your core messages and stick to one brand name.

Price: Know Your Value

The importance of this element in online self-marketing is twofold. In addition to accounting for the value you add to an organization, you must decide what you, the hard-working professional, are worth and what your bottom line is — particularly if you ever decide to freelance or become an independent contractor.

Based on your accomplishments and experiences, your expertise comes with a price tag in the form of a salary. Decide what you’re worth based on how much others in your industry are being paid for the work they perform, and be resolute about how much you’re willing to accept. Every time you step foot into a store and buy a product, the price is more or less the same, so your hourly rate or salary requirements align with your industry and level of experience in a similar fashion.

Place: Recognize Your Niche

In traditional marketing, products were distributed across geographic regions. As a professional, you are only one person. Thus, it’s critical that you select a sphere of influence and stick with it, though it could be based on industry or knowledge base as much as geography. Be realistic about where your target audience spends their time. Research who needs your services and where they participate online. Spreading yourself too thin across communities and niches where your products and services aren’t needed will only make more work for you … with little reward.

Promotion: Communicate Your Brand

This final tactic is arguably one of the most important. How will you communicate your messages to the market you’ve targeted? Selecting the appropriate mediums means the difference between being heard loud and clear or getting lost in the clutter.

To make this critical decision, turn your attention back to your intended audience. For instance, if you’re a freelance web developer who provides consulting services for interactive agencies, promoting yourself online through an online portfolio and via social media is a more effective strategy than it would be for someone who makes a living running errands for the elderly.

Determine where members of your target audience get their information and make sure your messages are present on these channels. Again, whether that means building a website to market your services or running an ad on a local newspaper’s website or blog, the most effective tactic depends entirely on your audience. Use every necessary option in your self-marketing toolkit to get the job done right.

New technologies have dramatically shaped our social and professional interactions; however, to adequately market yourself, you must consider the precepts of traditional marketing. Whether you’re looking for a job or desire to be considered an expert in your industry, you can meet your objectives by building a brand around yourself — effectively leaving a memorable first impression and making people want to learn more about you.

How else can you make your self-marketing strategy more effective based on the four P’s of traditional marketing?

Social Media Job Listings

Every week we post a list of social media and web job opportunities. While we publish a huge range of job listings, we’ve selected some of the top social media job opportunities from the past two weeks to get you started. Happy hunting!

Image courtesy of iStockphoto, fotosipsak, Flickr Newtown grafitti, gmutlu

October 6, 2012 by Sudy Bharadwaj , co-founder and the CEO of Jackalope Jobs

Infographic: Companies Are Finally Waking Up To Online Collaboration

Office correspondence has been running on the e-mail backbone for quite some time. Thanks to the simplicity of the system & privacy of selective recipients, e-mail  has pushed its usage to the top of other forms of communication. In fact, colleagues now routinely rely on e-mail & not verbal phone conversation. While this may be a welcome practice as it entitles a proof of communication, such habits are piling on data on the companies’ servers.

A recent report by McKinsey Research firm reveals employees routinely spend 28 hours per week composing or replying to email communication. For many companies that’s a large amount of time share. Additionally, this e-mail load on the infrastructure is increasing at a rate of 20% per annum. At such a rate, companies will soon have to add data centers just to take up the load of saving & retrieving office correspondence.

Is there a better & economical solution? It is inevitable that companies offer the simplest & most efficient collaboration tools for its remote working teams. Hence they seem to have realized that it might just be better to have an online or even better, a social collaboration tool that seamlessly connects many individuals through an intricate backend network. Companies now routinely approach system optimization specialists with request to offer products for reducing overheads and connecting remote working teams.

An Infographic by Clinked a UK based business collaboration start-up which reveals just how enthusiastic large companies are about their endeavors & what are their specific needs:

The need has arrived, but there’s apparently no urgency: Nearly 90% of the companies felt that though online collaboration is a definite need, the same will become the norm until 2-3 years in the future. But slightly more than half have weighed the options & feel the immediate need for an effective solution to end the email regime.

Does online or social collaboration even work? Thankfully almost all of the companies who have taken the plunge are glad that they did as a whopping 97% of them reported rise in their abilities to service their clients. In terms of exact numbers around 13% of the companies truly felt they have enhanced their productivity after ditching traditional methods for online collaboration.

What’s the rush? More than 7 out of 10 internet users routinely use Social Networks to connect, collaborate & share information.  Thus the target audience, of many tech companies, is already where it needs to be. If these individuals are not catered to via online collaborative tools the companies are losing 25-30% productivity.

While more than 95% of business executives have realized that using archaic communication tools is the reason for increased work-place failures, not many have begun to decisively take proactive steps. Perhaps it is time for companies like Clinked to step-up their marketing efforts to highlight the obvious advantages of adopting newer tolls of collaboration. Looks like the era of these cloud-based tools will alter the way businesses work & interact. What do you think?

#Infographie : les entreprises s'ouvrent enfin à la collaboration en ligne #E20

Par Alap Naik Desai ( @alap1983 ) sur

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