dimanche 28 octobre 2012

3 Things You Can Do Tonight to Accelerate Your Job Search on LinkedIn - Social-Hire

Updated: 11 October 2012

This article's been written for anyone who'd like to boost the effectiveness of their job search on LinkedIn; and for those who'd like to increase the likelihood of a recruiter picking out their profile from the millions of others vying for their attention...

Let's get right down to business. If the recruiter contacts I talk to are anything to go by, there's something you as a candidate need to know about LinkedIn:

"Your best chance of securing a new role via LinkedIn is to focus on your profile being found and being compelling"

That's because recruiters are finding the most effective way to hire on LinkedIn is to track down and approach those they are interested in hiring, rather than to "post and pray" by advertising a job there.


The 3 Keys To Accelerating Your Job Search on LinkedIn

Hence you need to ensure your profile is:

  1. appearing in as many relevant recruiter searches as possible;
  2. presenting a snapshot of you that makes your target recruiters want to click through and find out more; and
  3. showcasing you as a candidate when relevant recruiters do click through to read your full profile

Let's look at each of these in turn:

Job Search on LinkedIn: Tip 1 -- Make sure you are appearing in as many relevant recruiter searches as possible. 

The key here is to ensure you have proactively thought about what recruiters in your industry might be searching for - and then to ensure that your profile is written in a way that includes these elements. There are two aspects to focus on here - the keywords in your profile itself and then the skills you include within the skills section of your profile (relatively new so lots of candidates have not even taken the time to complete this).

By way of example, if you're a social media manager it is not enough to have this in your job title and the responsibilities you hold to be referenced throughout your LinkedIn profile. Recruiters in this field could be searching for people with expertise on Twitter, Pinterest, Google+, LinkedIn, YouTube, Instagram, Xing... Unless you have all these bases covered in your profile, you could fail to turn up as a search match for a role you would dearly have liked to secure. So in this instance, a social media manager would want to find a way - through bullet lists or an engaging piece of writing - to ensure that all these platforms are listed on their profile. In your field, you want to do something similar for the things that are most highly regarded or sought after in your profession.

Taking this simple step can produce exceptional results. Here's what happened these last months when I invested in doing this properly (albeit not for jobhunting purposes):

If you're lacking the creative juices to think this through for your sector - or you're just not confident enough you'll come up with the right answers - try finding a few job adverts for roles you'd be interested in and feel you'd be well qualified for. Now look through the job advert and see what is referenced in the requirements section. What skills is the employer looking for, what sector experience are they looking for, what micro-specialisms are referenced as nice-to-haves, etc. The more of these you are able to cover off in your profile, the more you'll show up in relevant recruiters' search results.

Job Search on LinkedIn: Tip 2 -- Make sure you present a snapshot that makes your target recruiters want to click through and find out more

Take a moment to do a people search on LinkedIn, one that brings you up as a search match. You should see a long list of profile matches appear - with yours looking something like mine:

Snapshot - Tony Restell on LinkedIn

Now keep in mind that this is the first information a recruiter sees about you when conducting their search. Does yours compel recruiters to click through and find out more, or is it bland (or worse still, lacking the key information needed to make a recruiter even consider clicking further)?

Compare and contrast:

"Sales Representative at Company X"

"Leading Outbound Sales Representative at Company X, consistent top biller 43% ahead of target"

The second of these does two things to increase the chances of your profile being clicked on by relevant recruiters. Instead of just listing a job title, we qualify the job by specifying that it is outbound sales calls being made. If that's the type of salesperson the recruiter is looking for, bingo! they are much more likely to click. Plus of course the wording around being a top performer instantly increases your credibility as a potential great hire. (Warning note: describing what you think you are, without facts backing this up, is not nearly as compelling - so back up with facts wherever you can).

Take a few moments on LinkedIn to search as if you were a recruiter looking to hire someone like you. Which of the snapshot profile results really make you want to click through and find out more about that candidate; and which look incomplete or uninspiring? Learn from the messages others are conveying in your industry (and role) and then model yours accordingly. You have a couple of lines of tagline you can play with here, so use them wisely!

Job Search on LinkedIn: Tip 3 -- Make sure you are showcasing yourself as a candidate when relevant recruiters do click through to read your full profile

So you've succeeded in having your profile appear in as many relevant recruiter searches as possible. You've also checked your LinkedIn snapshot and reworded this so that it encourages as many of these relevant recruiters as possible to click through and read your full profile.

Now you have relevant recruiters reading your profile, what is going to make it more likely that they go on to invite you in for interview?

First things first. Recruiters are time poor. So right at the outset we want the summary information they see at the top of your profile to do a great job of selling you as a candidate. This should be short and concise and should spell out to the recruiter your main selling points as a candidate. If done well, the recruiter will be sold on interviewing you by the time they finish reading the summary - reading the rest of your profile simply reassures them that what you've said in the career summary is true.

Secondly, other people's testimonials are often more compelling than your own descriptions of your talents. So do approach former colleagues, bosses, clients, etc. to request recommendations you can add to your profile (LinkedIn makes this incredibly easy, so there's really no excuse). The more senior the people providing the reference and / or the more well known the company they themselves work for, the more compelling the reference will be. With the new LinkedIn Endorsements feature, it's also worth listing those skills you think people will endorse you as having - and dropping those where you're unlikely to have people endorse you (as a lack of endorsements may just cast doubt on your credentials)

I touched on this above, but focus on facts not opinion. Facts allow recruiters to form their own opinion about your candidacy and where you might fit into their company. Facts also signal the claims that you really can back up with evidence. So many profiles are littered with statements like "a great team leader" or "a high performing salesperson" or "a top performer within the organisation'. To a recruiter these are just noise. Verifiable facts and achievements are what really convince recruiters that you are the real deal, particularly when published publicly on a site like LinkedIn.


If you've found this post informative, please do share it via the social sharing links at the top of the page. Your support is hugely appreciated as it helps us to continue providing our platform at no cost to either candidates or recruiters.

You may also wish to register for our candidate newsletter below:


Related Resources:

LinkedIn: How To Network Your Way To Your Next Job

LinkedIn Essentials for Your Job Search


Les 3 facteurs clés de votre réussite sur #Linkedin par Tony Restell sur Social-Hire.com

When and what should you share on social media ? | by Drew McLellan on Drew's Marketing Minute

Pinterest : le nouvel élément indispensable d’une stratégie Web ? | Aquitem & Alienor.net sur le blog

Vous en avez forcément entendu parler, Pinterest est le nouveau phénomène (éphémère ?) sur le Web avec plus de 10 millions d’utilisateurs en un temps record et près de 14 millions de visiteurs uniques en janvier 2012 selon ComScore, Pinterest est aujourd’hui le 5ème réseau social le plus utilisé (3ème aux États-Unis)

Les questions sur ce réseau social sont nombreuses : Quel est le profil des utilisateurs ? Quels sont les intérêts pour une entreprise en plus de Facebook ou Twitter ? Faut-il nécessairement intégrer Pinterest dans sa stratégie Web ? Voici quelques éléments de réponses.

1. Pinterest ? Mais qu’est-ce que c’est ?

Pinterest concrètement c’est le tableau en liège sur lequel nous épinglons nos souvenirs, nos coups de cœurs, mais de manière virtuelle. En effet tout est dans le nom “Pin” (épingle) et “Ineterest” (intérêt). Ainsi, on épingle sur des tableaux, classés par catégories, des photos ou des vidéos dont la qualité esthétique est primordiale.

Pinterest a la réputation d’être un réseau social de femmes, c’est en partie vrai, mais on se rend compte que le site recense une audience très large allant des passionnés de technologies, aux fans de gastronomie en passant par des admirateurs d’arts. L’audience est donc bien réelle, la typologie des différents contenus présents sur le site sont très variés, et la durée des visites est relativement élevée (environ 90 minutes pas semaine).

2. Pinterest: Un business model fondé sur l’affiliation ?

Il s’avère que Pinterest modifie les liens postés par ses utilisateurs et y insère ses propres codes d’affiliation grâce à Skimlinks. Le principe étant que Skimlinks ajoute un lien d’affiliation automatiquement dès lors qu’un lien en direction d’un produit joint à un programme d’affiliation est ajouté. C’est un point qui fait débat mais la vrai question est de savoir si Pinterest est utile pour les entreprises ?

3. Pourquoi intégrer cet outil dans sa stratégie Web ?

Les entreprises e-commerce peuvent trouver des avantages à utiliser cet outil:

  • Diffuser son catalogue de produit: De plus en plus d’internautes font du lèche-vitrine sur internet et ceci permet de présenter ses produits, y insérer une description, et les utilisateurs pourront éventuellement les partager ;
  • Favoriser les avis clients : Que ce soit des feedbacks ou juste des questions qu’ont les clients, Pinterest fait ici office de plateforme d’échange et permet d’établir une relation avec ses clients ;
  • Faire un travail de Branding: mettre en avant les valeurs de la marque et nouer des liens avec ses utilisateurs avec des contenus divertissants ou ludiques.

Par ailleurs, dans une optique plus globale que le e-commerce, ce réseau social favorise le référencement. En effet, que ce soit en augmentant la visibilité ou par l’échange de liens, Pinterest peut apporter du trafic de qualité et pertinent.

Le Social Commerce est en essor et Pinterest est donc certainement l’un des outils a intégrer dans sa stratégie Web du fait de la plus-value qu’il apporte.

Partager :
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  • viadeo FR

Faites de la curation | Press Index Blog

Évènements RP : l’art et la manière d’optimiser sa visibilité sur les médias sociaux

Posté: 26 Octobre 2012 @ 07:33 par pressindexFR

Nombreux sont les professionnels des relations presse à se positionner sur le digital plutôt que sur les médias traditionnels, mais il est bien entendu que les évènements RP “face-à-face” gardent toute leur valeur. Loin de se substituer aux expériences du monde réel, les médias sociaux complètent et renforcent même la démarche des RP. Nous avons élaboré ci-dessous une courte vidéo avec le processus à mettre en place avant, pendant et après votre événèment RP afin de générer du buzz sur la toile et de garantir une communication on et offline optimale.

Marie Dollé

Contenu de la vidéo :
Avant l’évènement :
HUB : Créez un espace exclusivement dédié à votre évènement.
Regroupez sur une page tous vos profils sociaux et le #hashtag dédié
…et intégrez un mur de tweets pour suivre et animer votre évènement en temps réel.
Tweetez en live l’évènement, retweetez et répondez aux tweets des autres – Alimentez le buzz !
Une timeline Twitter dynamique permet de maintenir les participants engagés et de faire savoir aux absents ce qu’ils ratent

Synchronisez le vidéocast des intervenants avec leurs supports de présentation.
Interviewez les participants et multipliez les points de vue.
Présentez ce contenu attractif sur des sites de partage audio et vidéo, et intégrez-les au sein de votre hub.
Utilisez un mur virtuel de bienvenue et des outils de networking pour permettre aux gens présents de se connecter les uns aux autres.
Vous pouvez même créer un journal en ligne et regrouper sur une même page des contenus en provenance de sources variées.

Après l’évènement :
Valorisez les contenus de l’évènement (présentations et autres ressources) sur Internet.
Recueillez, éditorialisez et partagez les meilleurs contenus des participants, des tweets aux blog posts.
Profitez des gens présents pour faire des sondages et des enquêtes.
Produisez un livre blanc qui recueille le point de vue de vos participants.
Positionnez votre évènement comme une référence dans votre secteur.

Identifiez toutes les personnes qui ont participé en ligne. Chaque tweet, retweet, Facebook like, etc.
Ciblez ces prospects pour de futures communications/évènements.
Et n’oubliez pas de confier votre veille média au bon prestataire !


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