samedi 15 décembre 2012

6 Components Of Successful #eCommerce Experiences | InsideFMM


"Earlier this week I published a piece on my PSFK column on successful e-commerce sites. I’ve expanded the article a bit here. As we know, the traditional customer conversion funnel is gone. In order to win the hearts and wallets of digitally savvy consumers, brands must create innovative experiences that are so delightful, entertaining, or genuinely useful their target consumers can’t resist coming back for more. Brands need to consider the following five principals when building a successful e-commerce presence. Here’s a look at six companies blazing digital trails..."
Article by Macala Wright
On 12/15/2012

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