Has “Green” Failed As A Business Model? | Business Pundit

Filed in archive Bad Business, Environment by Ryan on October 5, 2012 | No Comments

Has “Green” Failed As A Business Model?

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I’m not a very big fan of schemes against reality. You know, propaganda that causes grave error. At the same time, I understand the importance of trying to get better as a society, and I fully embrace the desire to preserve the environment.

There’s no question that the green movement has been full of false promises and blatant propaganda. But there’s also no question that we have a responsibility to the Earth. The 1 million dollar question is how to do we honor the reality of human nature and business and everything else, and still make progress? Well, to start answering that question, we have to recognize where the Green movement has gone wrong and aim to make it more responsible to business fundamentals. This graphic from Master-of-Engineering.org is a great place to begin the conversation.

Source: Master of Engineering Degrees

So what do you think? Has the green movement led us completely down the wrong path or is it a redeemable enterprise?

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