dimanche 7 octobre 2012

10 examples of QR code madness | Econsultancy

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Posted 05 October 2012 11:20am by Graham Charlton with 6 comments

QR codes can be useful, and there are some great examples of QR campaigns that worked well.

However, there are many more examples of dubious uses as marketers fail to consider the placement of QR codes. 

Here are ten examples of QR codes that are either impossible, very difficult or even dangerous to scan...

For a QR campaign to have a chance of being effective, it should match the following criteria: 

  1. The code should be easy to scan. I.e. somewhere where people can reach, and have the time and an internet connection. 
  2. It should give people a reason to scan it. Curiousity is not enough. Let people know what they can expect when they scan, or even offer a reward.  
  3. It should lead to a mobile-optimised landing page. People are scanning QR codes on mobile, so they need to view the web page, video or voucher on mobile. Sounds simple enough, but it's a common mistake. 

On a side note, did you know that QR codes were originally developed by Toyota subsidiary Denso-Wave in 1994 to track automobile parts? You do now. 

The following ten examples fail at the first hurdle....

QR madness on the motorway

Not only it is dangerous to scan, but it doesn't really give you any reason to. Rather than wasting this space on  giant QR code, the company could have just put a URL there.. 

(HT:@rhodri)

Please don't try to scan this one

Crazy... 

(via Grapple blog)

Towed by airplane

Tricky... 

(via WTFQRcodes)

On a billboard, high above the freeway

Impossible, and dangerous. 

(via Antony Juliano)

Spinning QR code

Only scannable by giants...

(via creativeguerillamarketing)

Urinals

Not the kind of place you want to get your camera phone out... 

(via Tnooz

How is anyone going to scan this? 

Try to put QR codes where someone can scan them without breaking their neck...

(via themobilisits)

On a coach

At least the lorry had a code big enough to scan.

(via jlwatsonconsulting)

On the inside of a beer bottle

It might have worked on the outside.. 

(via bopuc on Flickr)

On airport luggage coneyor belt

Bonkers. 

(via copyranter)

QR codes aren't all bad though. Here are eight creative and useful QR campaigns, while we discuss ther pros and cons of QR here. 

Graham Charlton is Editor at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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